About Betr

Betr Outsourcing is a high-performance contact centre specialising in outsourced sales, customer experience, and AI-driven solutions. We help businesses grow faster, retain customers, and achieve industry-leading results through innovation, strategy, and excellence.

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    What is Betr? Icon
    What is Betr?

    Betr Outsourcing delivers high-performance sales, customer experience, and AI-driven solutions, helping businesses grow faster, retain customers, and achieve industry-leading results.

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    Our Values

    We stand for bold leadership, relentless innovation, excellence, integrity, collaboration, ambition, adaptability, resilience, and a commitment to always being Betr.

  • Our Mission Image
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    Our Mission

    We exist to redefine outsourced sales and customer experience, drive innovation, empower people, and deliver unmatched results that set new industry standards.

Betr Services

Betr Outsourcing delivers outsourced sales, customer acquisition, customer experience, and AI-powered contact centre solutions. We drive growth, retention, and efficiency through data-driven strategies, expert teams, and cutting-edge technology.

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    Customer Acquisition

    Betr Outsourcing delivers high-performance customer acquisition solutions, using AI-driven insights, data-led strategies, and expert sales teams to drive rapid growth and maximise conversions.

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    Customer Service

    We provide exceptional customer service that enhances loyalty, reduces churn, and improves customer experience through expert-led, proactive, and scalable support solutions.

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    Contact Centre AI & Tech

    Leveraging cutting-edge AI, intelligent dialler strategies, and real-time analytics, Betr Outsourcing optimises efficiency, productivity, and customer interactions.

Sectors we operate in

Betr Outsourcing delivers high-performance sales, customer experience, and AI-driven solutions across key industries, including energy, retail, and telecommunications. Our expertise helps businesses scale faster, retain customers, and optimise performance through data-driven strategies and world-class contact centre operations.

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    Energy

    Betr Outsourcing partners with leading energy providers, delivering high-performance sales, customer retention, and compliance-driven solutions to drive growth in a highly regulated market.

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    Telco

    Betr Outsourcing powers customer acquisition, retention, and support for leading telecom providers, leveraging AI-driven strategies and expert sales teams to drive growth and customer satisfaction.

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    Retail

    We help retail brands enhance customer experience, drive sales, and build loyalty through expert-led customer engagement, acquisition, and AI-powered contact centre solutions.

Blog

We’re just getting started. Richard Knox looks back on an outstanding start to 2025 for Betr Outsourcing.

By Richard Knox

Managing Director

Richard Knox is the Managing Director of Betr Outsourcing, leading with a bold vision to redefine outsourced sales and customer experience. With a relentless drive for innovation, he ensures Betr delivers industry-leading results through high-performance teams, AI-driven strategies, and a commitment to excellence.


Just 12 months ago, Betr Outsourcing had just over 100 colleagues, supporting 1 client across 3 campaigns, with most of the team working from home.


As we close out Q1, we’ve now passed 400 team members, with 8 clients (soon to be 9), delivering across 16 campaigns, and 83% of our people now based in-office across our Glasgow and Sunderland sites.

Q1 in numbers.

We welcomed over 100 new team members, with many of these roles part of our safeguarding of jobs in Sunderland after the closure of local contact centre EC Outsourcing.

We also welcomed 4 brand new clients within the first 3 months of the year, creating more progression opportunities for everyone within the business and ensuring we are always focused on building Betr Careers for our people.

These new clients and campaigns have translated to well-earned promotions for 6 team members to begin a variety of roles to further their own careers with Betr.

This isn’t just about growth, it’s about culture.

We’ve built something that people across the industry are noticing.

A place driven by belief, high standards, and a team that refuses to stand still.

I’d like to say a massive thank you to everyone across the business, and our external partners for making this happen.

Let’s keep raising the bar.

We’re just getting started.

Related articles

Culture at Betr Outsourcing

Culture Isn’t Buzzword – It’s the Backbone of a High-Performing Contact Centre

Last week, the North East outsourcing industry faced a major setback as EC Outsourcing entered administration, leaving around 120 employees facing job uncertainty.

In response, Betr Outsourcing has acted swiftly to secure roles for approximately 95 of those affected, ensuring they remain in employment.

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The Betr Outsourcing team

Betr Secures 95 Jobs Following EC Outsourcing’s Closure

Last week, the North East outsourcing industry faced a major setback as EC Outsourcing entered administration, leaving around 120 employees facing job uncertainty.

In response, Betr Outsourcing has acted swiftly to secure roles for approximately 95 of those affected, ensuring they remain in employment.

Read More

Technology That Drives Results, Not Just Buzz

Retention isn’t about throwing quick fixes at unhappy customers or dangling last-minute discounts. It’s about creating a brand experience that makes customers feel like staying isn’t just the best option.

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