About Betr

Betr Outsourcing is a high-performance contact centre specialising in outsourced sales, customer experience, and AI-driven solutions. We help businesses grow faster, retain customers, and achieve industry-leading results through innovation, strategy, and excellence.

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    What is Betr?

    Betr Outsourcing delivers high-performance sales, customer experience, and AI-driven solutions, helping businesses grow faster, retain customers, and achieve industry-leading results.

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    Our Values

    We stand for bold leadership, relentless innovation, excellence, integrity, collaboration, ambition, adaptability, resilience, and a commitment to always being Betr.

  • Our Mission Image
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    Our Mission

    We exist to redefine outsourced sales and customer experience, drive innovation, empower people, and deliver unmatched results that set new industry standards.

Betr Services

Betr Outsourcing delivers outsourced sales, customer acquisition, customer experience, and AI-powered contact centre solutions. We drive growth, retention, and efficiency through data-driven strategies, expert teams, and cutting-edge technology.

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    Customer Acquisition

    Betr Outsourcing delivers high-performance customer acquisition solutions, using AI-driven insights, data-led strategies, and expert sales teams to drive rapid growth and maximise conversions.

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    Customer Service

    We provide exceptional customer service that enhances loyalty, reduces churn, and improves customer experience through expert-led, proactive, and scalable support solutions.

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    Contact Centre AI & Tech

    Leveraging cutting-edge AI, intelligent dialler strategies, and real-time analytics, Betr Outsourcing optimises efficiency, productivity, and customer interactions.

Sectors we operate in

Betr Outsourcing delivers high-performance sales, customer experience, and AI-driven solutions across key industries, including energy, retail, and telecommunications. Our expertise helps businesses scale faster, retain customers, and optimise performance through data-driven strategies and world-class contact centre operations.

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    Energy

    Betr Outsourcing partners with leading energy providers, delivering high-performance sales, customer retention, and compliance-driven solutions to drive growth in a highly regulated market.

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    Telco

    Betr Outsourcing powers customer acquisition, retention, and support for leading telecom providers, leveraging AI-driven strategies and expert sales teams to drive growth and customer satisfaction.

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    Retail

    We help retail brands enhance customer experience, drive sales, and build loyalty through expert-led customer engagement, acquisition, and AI-powered contact centre solutions.

Blog

The Myth of Cost vs. Quality – Why You Shouldn’t Have to Choose

By Richard Knox

Managing Director

Richard Knox is the Managing Director of Betr Outsourcing, leading with a bold vision to redefine outsourced sales and customer experience. With a relentless drive for innovation, he ensures Betr delivers industry-leading results through high-performance teams, AI-driven strategies, and a commitment to excellence.

Let’s talk about the elephant in the room: the idea that you can either have great service or save money — but not both. It’s the kind of thinking that holds businesses back, and frankly, it’s outdated. At Betr, we’ve made it our mission to show you that you can have your cake and eat it too.

Here’s how we flip the script. First, we start by cutting out the waste. We don’t believe in throwing bodies at problems or clinging to outdated processes just because “that’s how it’s always been done.” Everything we do is designed for efficiency without compromising on quality. We lean on data, AI, and our years of experience to find smarter, faster, and better ways of working.

But let’s not forget the human element. You can have the fanciest tech in the world, but if the people using it aren’t up to scratch, you’re throwing money down the drain. That’s why we invest heavily in our teams, ensuring every agent is trained to deliver exceptional service. They’re not just meeting standards — they’re exceeding them every day.

When you work with Betr, you’re not forced to make false choices. You get the best of both worlds: a partner who can drive down costs and keep your customers coming back for more.

Related articles

Betr Sunderland Celebrates 1st Birthday

It’s been almost a year since we opened the doors to our Sunderland site, time flies when you’re building something that matters.

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Culture at Betr Outsourcing

Culture Isn’t Buzzword – It’s the Backbone of a High-Performing Contact Centre

Last week, the North East outsourcing industry faced a major setback as EC Outsourcing entered administration, leaving around 120 employees facing job uncertainty.

In response, Betr Outsourcing has acted swiftly to secure roles for approximately 95 of those affected, ensuring they remain in employment.

Read More

We’re just getting started. Richard Knox looks back on an outstanding start to 2025 for Betr Outsourcing.

Last week, the North East outsourcing industry faced a major setback as EC Outsourcing entered administration, leaving around 120 employees facing job uncertainty.

In response, Betr Outsourcing has acted swiftly to secure roles for approximately 95 of those affected, ensuring they remain in employment.

Read More